The Village Company Email Format

Personal Care Product ManufacturingMinnesota, United States11-50 Employees

The Village Company is a privately held producer and marketer of personal care products with a heritage in the fragrance and toiletry space. Based in Eden Prairie, Minnesota, the company develops and distributes well-known brands such as Mr. Bubble, Village Naturals Therapy, Soft & Dri, Dep, and Hallu bath and body products through major retailers and online channels. Its portfolio targets families and general consumers seeking classic, trusted bath and body solutions, including bubble baths, deodorants, hair gels, and other bath amenities. The company traces its roots to Minnetonka, Inc., founded in 1964, and has evolved through multiple brand acquisitions and rebrandings to establish its current lineup and market presence. A recent development includes the launch of Hallu by Peyton, a product line co-designed with actress Peyton List. The Village Company operates within the personal care product manufacturing industry, leveraging its established brands to compete in food, drug, and mass retailer channels.

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