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Insights

Growth opportunity Growing regional footprint across Minnesota and Wisconsin presents potential cross-sell and expansion opportunities for senior living services, technology integrations, and care program partnerships in new markets.

Care innovation Emphasis on innovation and evidence-based practices signals opportunity to offer advanced wellness programs, memory care innovations, and data-driven resident wellbeing solutions that align with The Waters’ Thrive Wellness and The Waters Way initiatives.

Digital footprint Existing digital stack (WordPress, Google Analytics, SEO tools) suggests opportunity to propose enhanced digital marketing services, website optimization, and analytics-driven resident acquisition campaigns.

Leadership transition Recent executive leadership changes could indicate openness to new partnerships, pilot programs, or external vendors to support operations, community management, and active life programming during leadership transitions.

Financial profile Mid-market revenue range with recent funding presents a window for scalable solutions in facilities support, energy efficiency, and cost management technologies tailored to multi-site senior living operators.

The Waters Tech Stack

The Waters uses 8 technology products and services including Microsoft Advertising, Microsoft Clarity, Snowplow, and more. Explore The Waters's tech stack below.

The Waters's Email Address Formats

The Waters uses at least 4 email formats:
The Waters Email FormatsExamplePercentage
FLast@thewaters.comJDoe@thewaters.com
93%
Last@thewaters.comDoe@thewaters.com
7%
FLast@thewatersseniorliving.comJDoe@thewatersseniorliving.com
84%
First.Last@thewatersseniorliving.comJohn.Doe@thewatersseniorliving.com
16%

Frequently Asked Questions

What is The Waters's official website and social media links?

Minus sign iconPlus sign iconThe Waters's official website is thewaters.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does The Waters generate?

Minus sign iconPlus sign icon As of August 2026, The Waters's annual revenue is estimated to be $50M - $100M.

What is The Waters's NAICS code?

Minus sign iconPlus sign iconThe Waters's NAICS code is 62 - Health Care and Social Assistance.

How many employees does The Waters have currently?

Minus sign iconPlus sign iconAs of August 2026, The Waters has approximately 621 employees across 3 continents, including North America, Asia and Europe. Key team members include Vice President Of Human Resources: J. E., Vice President Of Marketing: L. B. and Owner And Photographer: M. P. Explore The Waters's employee directory with LeadIQ.

What industry does The Waters belong to?

Minus sign iconPlus sign iconThe Waters operates in the Hospitals and Health Care industry.

What technology does The Waters use?

Minus sign iconPlus sign iconThe Waters's tech stack includes Microsoft Advertising, Microsoft Clarity, Snowplow, Weebly, Wix eCommerce, WP Engine, Tealium and Piwik PRO Core.

What is The Waters's email format?

Minus sign iconPlus sign iconThe Waters's email format typically follows the pattern of FLast@thewaters.com. Find more The Waters email formats with LeadIQ.

How much funding has The Waters raised to date?

Minus sign iconPlus sign icon As of August 2026, The Waters has raised $5M in funding. The last funding round occurred on Jan 04, 2015 for $5M.
The Waters logo

The Waters

Hospitals and Health CareMinnesota, United States501-1000 Employees

The Waters is a developer, owner, and operator of senior living communities in Minnesota and Wisconsin. The company opened its first community in 2013 and is based in Minnetonka, Minnesota. Its communities offer Independent Living, Assisted Living, and Memory Care within a holistic framework that emphasizes mind, body, and spirit and fosters a warm, home-like environment.

The Waters emphasizes wellbeing and uses innovation and evidence-based practices to support residents across daily living, social engagement, and health needs. Its signature programs, The Waters Way and Thrive Wellness, provide structured approaches to care and activity tailored to individual preferences. In August 2023, reports noted leadership changes at a Pewaukee location involving executives connected to The Waters Pewaukee Senior Living, illustrating ongoing personnel moves within the organization.

Section iconCompany Overview

Website
thewaters.com
NAICS Code
62 - Health Care and Social Assistance
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $5M

    The Waters has raised a total of $5M of funding over 1 rounds. Their latest funding round was raised on Jan 04, 2015 in the amount of $5M as a Venture Round.

  • $50M - $100M

    The Waters's revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Vice President Of Human Resources at The Waters
    J. E.
    Vice President Of Human Resources
    Mobile Phone
  • Vice President Of Marketing at The Waters
    L. B.
    Vice President Of Marketing
    Mobile Phone
  • Owner And Photographer at The Waters
    M. P.
    Owner And Photographer
    Mobile Phone
  • Senior Vice President Real Estate Development And Capital Markets at The Waters
    J. Q. H.
    Senior Vice President Real Estate Development And Capital Markets
    Mobile Phone
  • Regional Director Of Operations at The Waters
    E. M.
    Regional Director Of Operations
    Mobile Phone

Employee Directory

  • National Director Food, Beverage, & Procurement at The Waters
    K. S.
    National Director Food, Beverage, & Procurement
    Mobile Phone
  • Executive Director at The Waters
    R. S.
    Executive Director
    Mobile Phone
  • Executive Director at The Waters
    A. O.
    Executive Director
    Mobile Phone
  • Director Of Human Resources at The Waters
    J. E. S.
    Director Of Human Resources
    Mobile Phone
  • Director at The Waters
    J. K.
    Director
    Mobile Phone

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