Digital Marketing As a recently renovated downtown hotel with a tech stack including Google Analytics, Google Tag Manager, and New Relic, there is an opportunity to provide advanced analytics, site performance optimization, and marketing automation services to boost direct bookings.

Corporate Events Leverage The Westin Chicago River North's prime location in the business and theatre districts to target corporate travel, meetings, and events with tailored packages and seamless event technology integrations.

Small Team Fit With a compact workforce, the property benefits from scalable, low-touch technology solutions and managed services for marketing, website optimization, and revenue-related integrations that minimize onboarding complexity.

Renovation Advantage Recent renovation signals modernization and guest experience upgrades; opportunities exist to propose smart-room tech, energy efficiency and sustainability enhancements, and loyalty-focused guest personalization.

Competitive Position Facing a mix of boutique and luxury brands in Chicago, there is room to differentiate on service levels, brand partnerships, and premium experiences to grow market share among business and leisure travelers.