Upscale Local Market Target The Westin Edina Galleria as a mid-size luxury property with a strong local&Ousan traveler focus. Leverage their location near the Galleria to propose premium loyalty and experiential packages, corporate event spaces, and curated local experiences.

Tech Stack Leverage Their digital tech footprint includes Criteo, Sizmek, Google Tag Manager, Adobe Tag Manager, and New Relic. Suggest data-driven advertising partnerships, retargeting campaigns, site analytics optimization, and CRM integrations to boost direct bookings and guest personalization.

Revenue Range Current revenue is in the $25–50M range with 51–200 employees. Position add-on solutions such as revenue-management consulting, group and MICE sales acceleration, and loyalty program enhancements to systematically grow average daily rate and occupancy.

Competitive Positioning In a market with The Saint Paul Hotel, Hyatt Regency Minneapolis, and Hilton Minneapolis, propose differentiated offerings in experiential events, wellness packages, sustainability storytelling, and exclusive partnerships to drive competitive conversion for meetings, conferences, and leisure stays.

Sustainability & Experience Tap into their authentic hospitality positioning and innovative offerings by proposing sustainable, locally sourced event catering, wellness-focused guest programs, and eco-conscious amenities that can be bundled with group bookings and corporate retreats.