Hospitality Focus Target corporate travel buyers and event coordinators at Richmond area firms (Reynolds Development, Alcoa, Philip Morris, Genworth Financial) to partner on business travel programs, meeting packages, and corporate negotiated rates leveraging The Westin Richmond's proximity to key employers.

Quality Positioning Leverage the AAA 4-Diamond status and full-service, state-of-the-art facilities to upsell premium suites, executive meeting spaces, wellness offerings, and loyalty program integrations to high-value travelers and on-site event clients.

Market Reach Capitalize on Broad Street access near I-64 to target regional travelers, conferences, and weekend getaways with targeted digital campaigns and partnerships that highlight convenience, transit access, and local attractions.

Digital Footprint Engage with technology-forward guests by optimizing SiteCatalyst and analytics-driven campaigns, retargeting visitors, and showcasing the property’s wellness and restorative amenities to convert site visitors into bookings.

Growth Signals Position as a scalable hospitality partner for mid-sized employers and mid-market events, using the revenue range and staffing size to tailor mid-market corporate packages, group rates, and recurring meeting contracts.