Market positioning Target the Westin Riverfront as a premium Colorado resort with substantial meeting and event space, offering opportunities for corporate retreats, incentive programs, and high-end group travel.

Growth momentum Capitalize on Marriott’s active expansion and asset conversions in the portfolio to propose modernization, technology upgrades, and enhanced guest experiences across properties that share brand standards.

Tech stack fit Leverage the resort’s existing technology landscape (Looker, Grafana, Taboola, Airtable, Coupa, Osano, SharePoint, Juniper) to position integrated data-driven marketing, procurement optimization, and guest-facing digital experiences.

Sustainability and wellness Align sales pitches with the property’s wellness-forward amenities (Spa Anjali, outdoor pool with infinity hot tubs) and sustainability storytelling to attract wellness tourism, corporate wellness programs, and eco-conscious groups.

Revenue focus With a revenue range of $50M-$100M and 51-200 employees, present scalable, cost-efficient solutions (F&B, event tech, staffing analytics, and inventory optimization) tailored to mid-market segments and recurring booking partners.