Loyalty momentum The Westin Riverfront is part of Marriott's ecosystem with a large loyalty program focus. This presents opportunities to upsell loyalty tier experiences, targeted promotions, and bundled event packages to Bonvoy members visiting Colorado for conferences, weddings, or leisure.

Event and venue scale With 23,000 square feet of indoor and outdoor event space and 230 guest residences, there is strong potential for corporate meetings, incentive trips, and wellness retreats. Propose all-inclusive meeting packages, seasonal experiences, and on-site dining/promotional partnerships.

Tech-enabled operations Adoption of diverse tech stack (Grafana, Looker, Airtable, Coupa, etc.) signals openness to data-driven partnerships and integrated procurement or reporting tools. Position advanced CRM, spend analytics, and sustainability reporting collaborations to streamline sourcing and guest experience tech.

Sustainability and wellness The property hosts Spa Anjali, an athletic club, and a year-round pool, aligning with wellness trends. Offer partnerships around corporate wellness programs, health-focused events, and sustainable hospitality initiatives to attract health-conscious segments.

Regional growth potential Located in Vail Valley with expansion in neighboring markets and Marriott’s ongoing brand activity signals growth. Target expansion-oriented accounts for group bookings, franchise-like partnerships, and cross-market promotions leveraging Marriott Bonvoy benefits.