Luxury Experience The Westin Verasa Napa offers a high-end 4 Diamond service and luxury amenities such as a heated saltwater pool, spa services, and Napa River views, making it an ideal partner for premium wellness, lifestyle, and luxury brands seeking to target affluent travelers.

Market Positioning Positioned within downtown Napa close to key attractions like Oxbow Public Market and wine tasting rooms, the hotel attracts tourists and wine enthusiasts, presenting opportunities for partnerships with local experiences, event organizers, and regional tourism initiatives.

Technology Engagement Utilizing a range of digital tools including Google Analytics and New Relic, the hotel demonstrates a digitally savvy approach, opening avenues for data-driven marketing collaborations, online activity tracking services, or digital advertising partnerships to enhance guest engagement.

Potential Corporate Sales With a revenue range of up to $50 million and a strategic downtown location, there are opportunities to target corporate clients for business retreats, conferences, and group bookings, particularly luxury corporations seeking exclusive event spaces and high-end accommodations.

Partnership Opportunities Given the resort's focus on premium services and regional appeal, there is potential for collaborations with luxury brands, local artisans, and wine producers to create unique guest experiences, branded events, or exclusive packages that appeal to high-end travelers.