Premium travel wear Target fashion retailers and boutique partners with curated casual luxury essentials that appeal to wanderlust-focused customers, highlighting WHEAT's in-house The WHEAT Collection designed in Los Angeles and aligned with elevated lifestyle branding.

LA-made Advantage Leverage the fact that both The WHEAT Collection and fragrance line are designed or produced in Los Angeles to pursue collaborations with U.S. premium retailers and to pursue Made in USA storytelling in wholesale pitches.

Cross-sell Opportunities Propose bundled offerings combining apparel with the newly launched candle and fragrance line to existing stores or online partners, expanding average order value and introducing fragrance adjuncts to core apparel customers.

Global Store Network Highlight the already multi-region footprint across North America and the Caribbean to pursue cross-market wholesale agreements, pop-ups, and exclusive collections tailored to regional markets.

Brand Story Leverage Use the founders’ narrative and Chanel-inspired origins as a compelling brand story for retailer pitches, social campaigns, and influencer collaborations to accelerate brand lift and seasonal demand.