Brand storytelling Leverage WHEAT’s strong narrative around wanderlust, Chanel inspiration, and roots to craft collaborative campaigns or limited-edition drops with partners that align with lifestyle and travel themes.

Omni-channel growth WHEAT operates across North America and the Caribbean with a direct retail and own-branded line in Los Angeles; explore wholesale partnerships, pop-ups, and DTC enhancements to broaden store footprint and online reach.

Product ecosystem Opportunity to expand The WHEAT Collection into additional accessories or seasonal drops and extend the candle and fragrance line through co-branding with lifestyle or wellness brands to drive cross-category sales.

Targeted markets Focus on premium casual luxury consumers who travel or value curated experiences; propose regional collaborations, travel-retail placements, and boutique-in-boutique concepts to capture wanderlust-seeking customers.

Tech & optimization Enhance digital sales through Squarespace Commerce optimizations, refined SEO and site search, plus data-driven campaigns to convert visitors into customers, supported by content that highlights brand heritage and LA-made product story.