Member Network Leverage the expansive network of over 250 independent wholesalers and 300+ suppliers to cross-sell new products, expand category coverage, and accelerate introductions to potential customers across multiple regions.

Loyalty Platform Capitalize on the planned wholesale loyalty and rewards platform to offer targeted promotions, volume-based incentives, and partner-led campaigns that drive higher order frequency among member retailers.

Own Brand Advantage Promote the annual award-winning own-brand ranges exclusively available to members, positioning supplier introductions around exclusive SKUs and differentiated value to help retailers improve margins and competitiveness.

Seasoned Buying Power Highlight the group’s substantial buying power and scale (£4.47 billion) to negotiate favorable terms, faster replenishment cycles, and competitive pricing for members, creating compelling selling points for suppliers seeking wide distribution.

Digital Engagement Utilize the tech stack and recent partnerships to drive digital onboarding, streamlined support, and data-driven promotions; offer joint marketing assets and events to convert independents into active, higher-spend members.