Strategic Leadership Wigwam Arizona recently appointed a new resort vice president of sales and marketing, Jason Bossenberry, signaling an emphasis on strengthening sales, marketing alignment, and guest acquisition. This presents an opportunity to engage at the executive level with tailored partnerships, packages, and channel strategies.

Premium Experience As a AAA 4 Diamond historic hotel offering 331 rooms, golf, spa, multiple pools, and Arizona-inspired programming, Wigwam targets upscale leisure and corporate groups. Sales efforts can focus on recurring golf/tournament packages, wellness retreats, and destination events for regional and national markets.

Awards & Reputation Repeated recognition as Best Hotel and Best Golf Course in the region reinforces credibility with travelers and groups. Leverage this prestige in proposal narratives, incentive programs, and partnership marketing with luxury travel brands and event organizers.

Experience Expansion Investment in amenities such as the new 25-foot water slide tower and pool enhancements, plus unique programming, indicate a buyer-friendly expansion narrative. Opportunities exist to upsell experiential packages, family-friendly add-ons, and seasonal promotions to increase reservations and average spend.

Operational Capabilities Existing tech stack includes iCIMS, LiveChat, WooCommerce, and data/analytics tools, suggesting readiness for digital sales funnels, seamless booking experiences, and personalized marketing. Propose ancillary tech partnerships (digital concierge, loyalty programs, targeted retargeting) to boost direct bookings and guest lifetime value.