Insights

Strong Content Strategy Wirecutter's focus on rigorous testing, impartial journalism, and high editorial standards positions it as a trusted source for consumers, making it a valuable partner for content management, digital publishing tools, and content monetization solutions.

Expanding Digital Reach With a dedicated online platform and a recent surge in investigative and feature reporting, Wirecutter demonstrates growth potential in digital advertising, subscription models, and data analytics services to enhance user engagement and monetization.

Parent Company Leverage As part of The New York Times Company, Wirecutter benefits from the brand's reputation and resources, creating opportunities for cross-promotions, integrated ad campaigns, and enterprise-level technology integrations across multiple media channels.

Technology Adoption Wirecutter employs a modern tech stack including Node.js and Svelte, indicating openness to adopting advanced digital tools and cloud solutions, which could open doors for partnerships in cloud services, AI-driven content analysis, and development support.

Market Positioning Positioned as a leader in product recommendations and consumer trust, Wirecutter presents opportunities for partnerships with e-commerce platforms, affiliate marketing, and product testing services to expand its influence and revenue streams.

Wirecutter Tech Stack

Wirecutter uses 8 technology products and services including Webpack, Cart Functionality, Google Workspace, and more. Explore Wirecutter's tech stack below.

  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Svelte
    Javascript Frameworks
  • DocuSign
    Miscellaneous
  • Node.js
    Programming Languages
  • Cowboy
    Web And Application Servers
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Wirecutter's Email Address Formats

Wirecutter uses at least 2 format(s):
Wirecutter Email FormatsExamplePercentage
First.Last@thewirecutter.comJohn.Doe@thewirecutter.com
52%
FLast@thewirecutter.comJDoe@thewirecutter.com
23%
First@thewirecutter.comJohn@thewirecutter.com
15%
Last@thewirecutter.comDoe@thewirecutter.com
9%
FirstLast@thewirecutter.comJohnDoe@thewirecutter.com
1%
First.Last@nytimes.comJohn.Doe@nytimes.com
69%
FLast@nytimes.comJDoe@nytimes.com
24%
Last@nytimes.comDoe@nytimes.com
4%
First@nytimes.comJohn@nytimes.com
3%

Frequently Asked Questions

Where is Wirecutter's headquarters located?

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Wirecutter's main headquarters is located at 12-01 44th Avenue Long Island City, New York 11101 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Wirecutter's official website and social media links?

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Wirecutter's official website is nytimes.com and has social profiles on LinkedIn.

What is Wirecutter's SIC code NAICS code?

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Wirecutter's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Wirecutter have currently?

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As of February 2026, Wirecutter has approximately 235 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: M. G.Vp Product: D. M.Head Of Photo & Video: M. H.. Explore Wirecutter's employee directory with LeadIQ.

What industry does Wirecutter belong to?

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Wirecutter operates in the Book and Periodical Publishing industry.

What technology does Wirecutter use?

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Wirecutter's tech stack includes WebpackCart FunctionalityGoogle WorkspaceSvelteDocuSignNode.jsCowboyMicrosoft ASP.NET.

What is Wirecutter's email format?

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Wirecutter's email format typically follows the pattern of First.Last@thewirecutter.com. Find more Wirecutter email formats with LeadIQ.

How much funding has Wirecutter raised to date?

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As of February 2026, Wirecutter has raised $19M in funding. .

When was Wirecutter founded?

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Wirecutter was founded in 2011.

Wirecutter

Book and Periodical PublishingNew York, United States201-500 Employees

Wirecutter is the best product recommendation service in the U.S. We care deeply about obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy.

Whatever sort of thing you need—tableware or TV or air purifier—we make shopping for it easy by telling you the best one to get. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships.

Section iconCompany Overview

Headquarters
12-01 44th Avenue Long Island City, New York 11101 United States
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $19M

    Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    Wirecutter's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $19M

    Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    Wirecutter's revenue is estimated to be in the range of $100M$250M

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