Strategic partnerships Leverage past collaboration with GenePeeks and recent Give and Receive program to propose joint preconception screening and donor matching services with fertility tech firms, clinics, and genetic risk assessment providers.

Cost-saving donor programs Highlight the no-cost egg donation and freezing option within Give and Receive to attract clinics and patient groups interested in expanding access, potentially unlocking volume-based partnerships or sponsored programs.

Tech-enabled workflows Promote capabilities in donor selection, ordering, coordination, and shipping powered by cloud and web technologies to clinics seeking streamlined, end-to-end fertility logistics and data integration.

Growth potential Target mid-size clinics and regional networks with revenue in the stated range, offering scalable services as a complement to larger players and niche competitors with similar footprints.

Brand credibility Position as a trusted, science-led partner with demonstrated experience and media visibility to win deals with clinics prioritizing reliability and patient-support services in donor and IVF programs.