Target Market Expansion TherapyEd primarily serves students preparing for the National Licensure Examination for PTAs, indicating opportunities to expand into related healthcare licensing prep markets or professional development training for licensed practitioners seeking continuing education.

Digital Engagement With a tech stack that includes Shopify, HubSpot Analytics, and SEO tools, there is potential to enhance digital marketing efforts to attract more candidates and partner institutions, increasing course enrollments and brand awareness.

Partnership Opportunities TherapyEd’s focus on exam preparation presents opportunities for collaborations with universities, technical colleges, and healthcare organizations to integrate or endorse their courses as part of official credentialing and continuing education programs.

Supplementary Services Given the company's specialized niche, developing additional preparatory content, online modules, or practice exams could diversify revenue streams and appeal to a broader audience actively seeking flexible learning options.

Competitive Positioning While the company's revenues are modest, there is potential to scale by differentiating through targeted marketing, expanding course offerings, or creating advanced prep solutions to better compete with larger entities in the healthcare exam prep industry.