Insights

Target Audience Engagement theSkimm caters to a dedicated audience of millennial women, offering news and lifestyle content that deeply integrates into their daily routines. This presents sales opportunities with brands focused on female consumers, lifestyle products, and services aimed at empowering women to reach highly engaged, niche demographics.

Content Expansion Potential With a diverse media ecosystem that includes newsletters, podcasts, and original video content, theSkimm demonstrates adaptability and growth potential in multimedia advertising. Partners can leverage this integrated platform to craft multi-channel campaigns that enhance brand visibility among young professional women.

Corporate Social Engagement theSkimm actively runs purpose-driven initiatives like Skimm Impact and campaigns such as #ShowUsYourChildCare, signaling opportunities for brands involved in social responsibility and advocacy campaigns related to workplace support, gender equality, and civic engagement.

Ad Technology Use Utilizing a tech stack with Amazon Advertising, Google Analytics, and other digital tools indicates a sophisticated digital advertising infrastructure. This creates opportunities for targeted ad services, data-driven marketing solutions, and customized advertising strategies to optimize their high-value audience reach.

Growth & Cost Dynamics Recent headcount reductions suggest a focus on lean operations and efficiency, indicating an openness to cost-effective solutions, automation tools, or scalable partnerships that can support continued content expansion without significant operational overheads.

theSkimm Tech Stack

theSkimm uses 8 technology products and services including Amazon Advertising, Partnerize, TrackJS, and more. Explore theSkimm's tech stack below.

  • Amazon Advertising
    Advertising
  • Partnerize
    Affiliate Advertising Networks
  • TrackJS
    Analytics
  • Comscore
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Ceros
    Content Management System
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics

Media & News

theSkimm's Email Address Formats

theSkimm uses at least 1 format(s):
theSkimm Email FormatsExamplePercentage
First@theskimm.comJohn@theskimm.com
54%
First.Last@theskimm.comJohn.Doe@theskimm.com
33%
Last@theskimm.comDoe@theskimm.com
9%
FLast@theskimm.comJDoe@theskimm.com
4%

Frequently Asked Questions

Where is theSkimm's headquarters located?

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theSkimm's main headquarters is located at 53 West 23rd Street 8th Floor New York, New York 10010 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is theSkimm's official website and social media links?

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theSkimm's official website is theskimm.com and has social profiles on LinkedInCrunchbase.

What is theSkimm's NAICS code?

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theSkimm's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does theSkimm have currently?

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As of April 2026, theSkimm has approximately 112 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Communications: J. P.Vp Of Creative & Brand Strategy: S. M. R.Vp Of Engineering: M. M.. Explore theSkimm's employee directory with LeadIQ.

What industry does theSkimm belong to?

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theSkimm operates in the Internet Publishing industry.

What technology does theSkimm use?

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theSkimm's tech stack includes Amazon AdvertisingPartnerizeTrackJSComscoreCloudflare CDNCerosX-XSS-ProtectionGoogle Analytics.

What is theSkimm's email format?

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theSkimm's email format typically follows the pattern of First@theskimm.com. Find more theSkimm email formats with LeadIQ.

When was theSkimm founded?

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theSkimm was founded in 2012.

theSkimm

Internet PublishingNew York, United States51-200 Employees

We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.

Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence.  We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.


Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than one million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.

Section iconCompany Overview

Headquarters
53 West 23rd Street 8th Floor New York, New York 10010 United States
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

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