Insights

Expanding Audience Engagement theSkimm has built a dedicated audience of millions of millennial women through its multi-platform ecosystem including newsletters, podcasts, mobile app, and video content. This broad engagement offers opportunities to partner with or develop targeted advertising and sponsored content campaigns that resonate with their active, media-savvy community.

Purpose-Driven Initiatives With its focus on social impact campaigns like Skimm Impact, Skimm Your Ballot, and #ShowUsYourLeave, the company demonstrates a strong commitment to social change. This presents opportunities for brands and organizations aligned with social responsibility to collaborate on cause-related marketing or CSR partnerships.

Focus on Women's Empowerment theSkimm’s core mission is to empower women with accessible, non-partisan information on key issues affecting their lives. Businesses offering products or services tailored to women’s health, finance, or career growth can leverage the platform for targeted content marketing or strategic alliances targeting this core demographic.

Recent Challenges and Opportunities Despite recent layoffs, the company continues to innovate with new campaigns and content formats, indicating resilience and a focus on future growth. Sales efforts could focus on supporting their digital expansion, content monetization solutions, or technology platforms to enhance their media offerings.

Revenue and Growth Potential With estimated annual revenue between 50 and 100 million dollars and a strong media presence, theSkimm offers a substantial platform for advertising, sponsorships, and strategic partnerships. Engaging with them on scale programs or tailored brand integrations can unlock significant promotional opportunities within their niche audience.

theSkimm Tech Stack

theSkimm uses 8 technology products and services including Amazon Advertising, Partnerize, TrackJS, and more. Explore theSkimm's tech stack below.

  • Amazon Advertising
    Advertising
  • Partnerize
    Affiliate Advertising Networks
  • TrackJS
    Analytics
  • Comscore
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Ceros
    Content Management System
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics

Media & News

theSkimm's Email Address Formats

theSkimm uses at least 1 format(s):
theSkimm Email FormatsExamplePercentage
First@theskimm.comJohn@theskimm.com
54%
First.Last@theskimm.comJohn.Doe@theskimm.com
33%
Last@theskimm.comDoe@theskimm.com
9%
FLast@theskimm.comJDoe@theskimm.com
4%

Frequently Asked Questions

Where is theSkimm's headquarters located?

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theSkimm's main headquarters is located at 53 W 23rd St, 8th Floor New York, NY 10010, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is theSkimm's official website and social media links?

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theSkimm's official website is theskimm.com and has social profiles on LinkedInCrunchbase.

How much revenue does theSkimm generate?

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As of October 2025, theSkimm's annual revenue is estimated to be $21B.

What is theSkimm's NAICS code?

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theSkimm's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does theSkimm have currently?

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As of October 2025, theSkimm has approximately 124 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer: S. C.Chief Product And Technology Officer: N. L.Vice President Of Communications: J. P.. Explore theSkimm's employee directory with LeadIQ.

What industry does theSkimm belong to?

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theSkimm operates in the Internet Publishing industry.

What technology does theSkimm use?

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theSkimm's tech stack includes Amazon AdvertisingPartnerizeTrackJSComscoreCloudflare CDNCerosX-XSS-ProtectionGoogle Analytics.

What is theSkimm's email format?

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theSkimm's email format typically follows the pattern of First@theskimm.com. Find more theSkimm email formats with LeadIQ.

When was theSkimm founded?

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theSkimm was founded in 2012.

theSkimm

Internet PublishingUnited States51-200 Employees

We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.

Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence.  We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.


Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than one million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.

Section iconCompany Overview

Headquarters
53 W 23rd St, 8th Floor New York, NY 10010, US
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    theSkimm's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    theSkimm's revenue is estimated to be in the range of $50M$100M

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