Insights

Audience Engagement theSkimm has cultivated a highly engaged audience of millions of millennial women through its diversified content platforms including newsletters, podcasts, and a mobile app. This loyal community presents significant opportunities for targeted advertising, sponsored content, and affiliate marketing partnerships tailored to brands focusing on women’s health, finance, and lifestyle products.

Social Impact Initiatives With active campaigns like Skimm Your Ballot and #ShowUsYourLeave, the company demonstrates a strong commitment to social advocacy and community involvement. This opens avenues for collaboration with organizations and brands looking to enhance their corporate social responsibility efforts through partnership, sponsorship, or cause-related marketing campaigns.

Content Innovation theSkimm’s launch of initiatives such as Skimm This Special Edition and SkimmU Series indicates a focus on producing high-quality, issue-driven content that resonates with women seeking information and empowerment. Opportunities exist for brands to integrate with their content, offer co-branded series, or sponsor specialized content targeting women interested in policy, career growth, and social issues.

Digital Advertising Tools theSkimm employs a tech stack that includes Amazon Advertising, Google Analytics, and Cloudflare CDN, highlighting its digital-focused advertising infrastructure. This allows for highly measurable, personalized ad campaigns, making the company a potential partner for brands seeking innovative digital ad placements and analytics-driven marketing solutions.

Growth & Challenges While the company has faced recent headcount reductions (~10%), it maintains a strong revenue base estimated between 50 to 100 million dollars. This indicates resilience and a potential for strategic investments or partnerships to support expansion in monetization channels, content diversification, or technology upgrades to sustain growth in a competitive media landscape.

theSkimm Tech Stack

theSkimm uses 8 technology products and services including Amazon Advertising, Partnerize, TrackJS, and more. Explore theSkimm's tech stack below.

  • Amazon Advertising
    Advertising
  • Partnerize
    Affiliate Advertising Networks
  • TrackJS
    Analytics
  • Comscore
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Ceros
    Content Management System
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics

Media & News

theSkimm's Email Address Formats

theSkimm uses at least 1 format(s):
theSkimm Email FormatsExamplePercentage
First@theskimm.comJohn@theskimm.com
54%
First.Last@theskimm.comJohn.Doe@theskimm.com
33%
Last@theskimm.comDoe@theskimm.com
9%
FLast@theskimm.comJDoe@theskimm.com
4%

Frequently Asked Questions

Where is theSkimm's headquarters located?

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theSkimm's main headquarters is located at 53 West 23rd Street 8th Floor New York, New York 10010 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is theSkimm's official website and social media links?

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theSkimm's official website is theskimm.com and has social profiles on LinkedInCrunchbase.

How much revenue does theSkimm generate?

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As of February 2026, theSkimm's annual revenue is estimated to be $21B.

What is theSkimm's NAICS code?

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theSkimm's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does theSkimm have currently?

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As of February 2026, theSkimm has approximately 116 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Of Staff: B. M.Vice President Of Communications: J. P.Vp Of Creative & Brand Strategy: S. M. R.. Explore theSkimm's employee directory with LeadIQ.

What industry does theSkimm belong to?

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theSkimm operates in the Internet Publishing industry.

What technology does theSkimm use?

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theSkimm's tech stack includes Amazon AdvertisingPartnerizeTrackJSComscoreCloudflare CDNCerosX-XSS-ProtectionGoogle Analytics.

What is theSkimm's email format?

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theSkimm's email format typically follows the pattern of First@theskimm.com. Find more theSkimm email formats with LeadIQ.

When was theSkimm founded?

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theSkimm was founded in 2012.

theSkimm

Internet PublishingNew York, United States51-200 Employees

We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.

At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.

Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence.  We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.


Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than one million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.

Section iconCompany Overview

Headquarters
53 West 23rd Street 8th Floor New York, New York 10010 United States
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    theSkimm's revenue is estimated to be in the range of $25M$50M

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