Private Label Tanning Position Thiele as a contract tannery for premium leather brands and small fashion studios seeking made-to-order, high quality hides finished to spec. Highlight in-house tanning from USA-sourced raw hides and finish options that allow clients to differentiate their products. Emphasize flexible small-batch capabilities that fit designer experimentation and private-label programs.

Local Sustainable Sourcing Leverage the USA-sourced hides and local Milwaukee production as a sustainability and traceability story to attract brands prioritizing ethical supply chains. Offer transparent processes and documentation to build trust with retailers and designers. This positioning can open opportunities with premium brands that value regional manufacture.

Small-Batch Customization Promote the made-to-order model as a key differentiator for designers and small studios needing customized leathers in limited runs. Market capabilities to tailor tanning profiles, finishes, and textures to client specifications, enabling rapid experimentation without large production commitments.

Digital Commerce Readiness Leverage existing Squarespace Commerce implementation and modern web security features to engage buyers online, including B2B inquiries and sample order workflows. Use structured data and digital catalogs to improve discovery by potential customers and partners.

Strategic Partnerships Develop partnerships for contract tanning, finishing, and white-label opportunities with leather goods brands, suppliers, and design studios. With a lean team, emphasize collaborative models, scalable outsourcing, and cross-sell of finishing services to expand revenue channels.