Acquisition synergies Think Anew is now ProCern Technology Solutions, indicating a recent strategic rebranding and potential upsell opportunities with existing clients who followed the name change. Leverage the transition to position expanded IT services such as advanced cybersecurity, cloud, and device management to current customers and the broader senior care market.

Niche focus Strong specialization in post-acute and senior care facilities presents a targeted cross-sell opportunity to healthcare-adjacent IT needs. Develop packaged offerings around compliant data security, patient/ resident data privacy, remote monitoring, and scalable network management tailored to care facilities.

Growth potential Revenue range of 25 to 50 million with a mid-sized employee base signals potential for expanding service lines and scale. Propose managed services, modernization projects, and security maturity assessments to capture larger contracts with existing mid-market and enterprise clients seeking reliability and dedicated support.

Partnership leverage The company emphasizes partnerships and customer advocacy, suggesting an openness to co-selling, channel partnerships, or referral programs with firms serving healthcare and senior living sectors. Explore alliance opportunities with EHR vendors, telecom providers, and cloud platforms to broaden reach.

Awards and recognition Past Best Places to Work awards and Microsoft Global Partner Network inclusion bolster credibility for sales pursuits. Use these differentiators in proposals to win over IT and facilities leadership, and target prospects seeking proven, reputable partners with stable track records.