Growth potential Think Group operates in the market research space with a moderate size team and a revenue range of 10M-25M, indicating room for expanded services, higher-value projects, and longer-term engagements with existing clients.

Austin market expertise Located in Austin with a focus on local insights from Austinites, Think Group can leverage regional knowledge to expand into tech, startup, and SMB sectors seeking culturally attuned consumer and UX research.

Tech-enabled research The firm emphasizes cutting-edge technology and tailored focus group facilities, presenting opportunities to upsell advanced research methods, hybrid/virtual studies, and analytics-driven deliverables to clients seeking faster, scalable insights.

Service breadth As a full-service provider with strong project management and customer service, there is potential to cross-sell end-to-end solutions such as respondent recruitment, survey design, moderating, and executive-ready reporting to current and prospective clients.

Growth fit with peers Comparable firms in the industry show higher revenue tiers; Think Group can benchmark against peers to target mid-market accounts with expanding research budgets and pursue strategic partnerships or subcontracting opportunities to scale capabilities.