THINK450 Email Format
Marketing ServicesNew York, United States2-10 Employees
THINK450 operates as the innovation and partnerships arm of the National Basketball Players Association, focusing on identifying shared interests between the NBPA's 450 players and leading brands to build collaborative opportunities. It develops concepts and partnerships intended to engage fans, motivate action, and give brands access to cultural conversations. Based in New York City, the firm maintains a small team dedicated to coordinating these collaborations. Its primary customers are NBPA players and consumer brands seeking authentic connections with basketball audiences and broader cultural conversations. In January 2024, Think450 partnered with MeetKai to announce a metaverse partnership at CES 2024. Positioned within the marketing services industry, Think450 operates as an intermediary that translates players' interests into branded collaborations and fan experiences.