Growing Customer Engagement ThinkLP's active participation in major industry events such as the 2025 Customer Conference indicates a strong focus on community engagement within retail, safety, and risk management sectors. This presents opportunities to provide tailored solutions that enhance their event-driven networking, customer training, and knowledge sharing initiatives.

Leadership Expansion Recent hires of senior professionals like Johnny Custer and Tony Sheppard signal a strategic emphasis on strengthening loss prevention and risk solutions. Engaging with these key decision-makers can facilitate discussions around expanding their platform capabilities or customizing offerings for retail risk mitigation.

Market Focus on Retail Loss Prevention As a SaaS provider recently acquired by Alpine Software Group, ThinkLP's primary customer base appears centered on retail loss prevention. This opens avenues for cross-selling complementary security, analytics, and compliance tools tailored specifically for retail chains facing shrinking margins and increasing theft challenges.

Mid-Size Market Positioning With a revenue range of $25M to $50M and a team of 51-200 employees, ThinkLP occupies a mid-market niche. Targeting similar companies in retail, safety, and risk sectors can help craft scalable, customizable solutions that align with their current operational scale and growth ambitions.

Technology-Driven Innovation Utilizing a tech stack that includes Salesforce Marketing Cloud, Pardot, Ruby, and Node.js demonstrates a focus on modern, integrated platforms. Offering integrations or advanced analytics to leverage these existing technologies can position your solutions as valuable enhancements to their current software ecosystem.