Top Ranking Broker thinkorswim has consistently been rated as the top online broker in various categories, showcasing superior trading technology and overall performance. This recognition could be leveraged to attract new clients who value excellence in online trading platforms.

Investment Education Services With its Investools division, thinkorswim offers live and online investor education services, catering to individuals and institutions. Utilizing this educational aspect as a value-added service could entice potential clients looking to enhance their trading knowledge and skills.

Recent Acquisition TD Ameritrade acquired thinkorswim, further strengthening the credibility and financial stability of the company. Leveraging this acquisition news can be a strategic way to build trust with prospective clients, especially those familiar with TD Ameritrade.

Technological Sophistication thinkorswim employs a robust tech stack including SiteCatalyst, Salesforce, and Hadoop, showcasing a commitment to cutting-edge technology. Positioning the company as technologically advanced may attract clients seeking innovative and reliable trading platforms.

Competitive Positioning While thinkorswim competes with well-established companies like Fidelity Investments and TD Ameritrade, its focus on superior trading technology, educational services, and recent acquisition can set it apart in a competitive market. Highlighting these unique selling points can help in differentiating the company from competitors and attracting discerning clients.