Insights

Banking niche ThinkUp specializes in digital product strategy and development for Banks, Fintechs, and Neobanks across Latin America, presenting a focused market opportunity for sales to financial institutions seeking mobile banking, wallets, and embedded finance capabilities.

Trusted endorsements A client roster including Banco Itaú, Grupo Santander, and other regional banks signals credibility with large financial brands, suggesting selling points around enterprise-grade security, compliance, and scalable mobile solutions to similar institutions.

Growth program The launch of a Junior Talent Program demonstrates a commitment to talent development, which can be leveraged to offer partner or co-development programs and accelerate project staffing for clients with tight delivery timelines.

Tech and data Proficiency in Open Banking, Banking as a Service, Embedded Finance, and data-driven personalization, combined with a tech stack including AWS, Google Cloud, and analytics tools, creates opportunities for conversations around modernization, API integration, and advanced user insights.

Recognition and reach Clutch recognition as a Top App Development Company for Latin America enhances credibility for expansion into new financial institutions in the region and supports outbound campaigns targeting fintechs seeking reliable mobile banking development partners.

Similar companies to ThinkUp

ThinkUp Tech Stack

ThinkUp uses 8 technology products and services including Google Ads, Hotjar, HubSpot Analytics, and more. Explore ThinkUp's tech stack below.

ThinkUp's Email Address Formats

ThinkUp uses at least 1 email format:
ThinkUp Email FormatsExamplePercentage
First.Last@thinkupsoft.comJohn.Doe@thinkupsoft.com
100%

Frequently Asked Questions

What is ThinkUp's official website and social media links?

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ThinkUp's official website is thinkupsoft.com and has social profiles on LinkedIn.

How much revenue does ThinkUp generate?

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As of August 2026, ThinkUp's annual revenue is estimated to be $1M - $10M.

What is ThinkUp's NAICS code?

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ThinkUp's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does ThinkUp have currently?

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As of August 2026, ThinkUp has approximately 34 employees across 5 continents, including South America, North America and Europe. Key team members include Ceo & Co-Founder: M. T., Chief Executive Officer, Co-Founder: M. T. and Co-Founder & Coo En Thinkup: G. D. Explore ThinkUp's employee directory with LeadIQ.

What industry does ThinkUp belong to?

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ThinkUp operates in the IT Services and IT Consulting industry.

What technology does ThinkUp use?

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ThinkUp's tech stack includes Google Ads, Hotjar, HubSpot Analytics, Linkedin Insight Tag, Amazon Web Services, Microsoft 365, Google Cloud and Sendinblue.

What is ThinkUp's email format?

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ThinkUp's email format typically follows the pattern of First.Last@thinkupsoft.com. Find more ThinkUp email formats with LeadIQ.

When was ThinkUp founded?

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ThinkUp was founded in 2016.
ThinkUp logo

ThinkUp

IT Services and IT ConsultingMontevideo, Uruguay11-50 Employees

ThinkUp is a small to mid-sized IT services and consulting firm based in Montevideo, Uruguay, focused on creating and scaling digital products and mobile applications for banks and fintechs across Latin America. Its client roster includes dLocal, AstroPay, Banco Itaú (OCA), NeoNet (VisaNet Guatemala), Produbanco (Promérica Group), Grupo Santander (Crédito de la casa), Monet, and others. As part of the Domus Global ecosystem, ThinkUp draws on a network of tech and marketing partners to deliver comprehensive digital solutions tailored to financial-sector needs.

The company emphasizes digital product strategy, UX/UI design, and mobile app development for banking and payments, along with hyper-personalization and data-driven experiences. It also supports the integration of Open Banking, Banking as a Service, and Embedded Finance, using analytics to boost acquisition, retention, conversion, monetization, and user satisfaction. ThinkUp serves banks, fintechs, and neobanks throughout Latin America, and has been recognized in 2023 by Clutch as a Top App Development Company for Latin America; in 2022 it launched a Junior Talent Program to provide early career opportunities for students.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    ThinkUp's revenue is estimated to be in the range of $1M - $10M

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