Local Community Focus This Is Reno has established itself as a key local news source since 2009, covering Reno-area events, government, business, and arts, making it an attractive platform for region-specific advertising and sponsored content opportunities.

Digital Engagement Platform With an emphasis on online journalism and recent initiatives like launching an online poker room, the company demonstrates a strong digital presence, ideal for digital marketing campaigns and online promotions targeting local audiences.

Growth Potential Operating with a small team and generating revenue under one million dollars, This Is Reno shows room for expansion, especially through partnerships, sponsored content, and digital advertising services to scale revenue streams.

Partnership Opportunities Recent collaborations, such as the partnership with Dickson Realty, indicate openness to strategic alliances, offering potential sales avenues in content distribution, advertising, and promotional partnerships tailored to local businesses.

Technology Utilization Utilizing a modern tech stack including GumGum, Mailchimp, and Google Tag Manager, This Is Reno is well-positioned to adopt advanced marketing solutions, data analytics, and targeted advertising services to enhance operational efficiency and ad performance.