Premier Eyewear Market Target mid to premium eyewear consumers in Cincinnati, Dayton, and Cleveland metro areas, leveraging Thoma & Sutton’s established brand and 20 locations to upsell designer frames, luxury sunglasses, and premium contact lenses.

Patient Care Network Explore partnerships or referral programs with independent Doctors of Optometry in-network for comprehensive eye exams, leveraging their reputation and license-driven trust to drive recurring appointment-based revenue.

Digital Engagement Capitalize on the existing tech stack (HubSpot, Google Fonts API, Piwik) to run targeted marketing campaigns, capture leads, and track conversions for promotions on new eyewear lines and lens technology.

Expansion Ready With 20 locations and a strong regional presence, identify opportunities to cross-sell and consolidate supply chains, while exploring partnerships for new store openings or pop-up events in underserved Ohio markets.

Financial Position Current revenue range suggests mid-market scale; develop tiered offerings and bundled services (eyewear + lenses + eye care memberships) to increase average order value and create predictable, recurring revenue streams.