Insights

Market Leader Thor Motor Coach dominates nearly 25 percent of the North American motorhome market, indicating extensive brand recognition and a large customer base, presenting opportunities to upsell new models and ongoing service contracts.

Product Diversification With an extensive lineup of gas, diesel, Class B, C, and Super C motorhomes catering to various customer segments from first-time buyers to full-timers, there is significant potential to target different customer profiles with tailored marketing and promotional offers.

Recent Expansion The company's recent expansion of offices in Iowa and increased inventory across central Iowa suggests growth in regional market presence, opening sales opportunities for dealers and regional distributors seeking to capitalize on increased local demand.

Innovative Launches The launch of the 2026 diesel motorhome lineup and the unveiling of new Super C models at recent RV shows highlight ongoing innovation, providing sales teams with fresh product lines to excite customers and differentiate from competitors.

Active Market Engagement Participation in major RV shows and industry events like the Florida RV SuperShow and Tampa RV Show indicates strong market engagement, creating avenues for direct customer interaction, lead generation, and brand loyalty building through experiential marketing.

Thor Motor Coach Tech Stack

Thor Motor Coach uses 8 technology products and services including Microsoft SharePoint, Microsoft Outlook, AngularJS, and more. Explore Thor Motor Coach's tech stack below.

  • Microsoft SharePoint
    Content Management System
  • Microsoft Outlook
    Email
  • AngularJS
    Javascript Frameworks
  • Microsoft Azure
    Platform As A Service
  • X++
    Programming Languages
  • Android
    Programming Languages
  • Google Tag Manager
    Tag Management
  • AddThis
    Widgets

Thor Motor Coach's Email Address Formats

Thor Motor Coach uses at least 2 format(s):
Thor Motor Coach Email FormatsExamplePercentage
First.Last@thormotorcoach.comJohn.Doe@thormotorcoach.com
87%
FLast@thormotorcoach.comJDoe@thormotorcoach.com
11%
FirstLast@thormotorcoach.comJohnDoe@thormotorcoach.com
1%
FirstL@thormotorcoach.comJohnD@thormotorcoach.com
1%
FLast@tmcrv.comJDoe@tmcrv.com
100%

Frequently Asked Questions

Where is Thor Motor Coach's headquarters located?

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Thor Motor Coach's main headquarters is located at po Box 1486 Elkhart, Indiana 46515 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Thor Motor Coach's phone number?

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You can contact Thor Motor Coach's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Thor Motor Coach's official website and social media links?

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Thor Motor Coach's official website is thormotorcoach.com and has social profiles on LinkedIn.

What is Thor Motor Coach's NAICS code?

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Thor Motor Coach's NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Thor Motor Coach have currently?

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As of June 2026, Thor Motor Coach has approximately 977 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Of Sales: R. E.Vice President Customer Service: J. D.Vice President Of Sales And Marketing: D. S.. Explore Thor Motor Coach's employee directory with LeadIQ.

What industry does Thor Motor Coach belong to?

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Thor Motor Coach operates in the Recreational Facilities industry.

What technology does Thor Motor Coach use?

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Thor Motor Coach's tech stack includes Microsoft SharePointMicrosoft OutlookAngularJSMicrosoft AzureX++AndroidGoogle Tag ManagerAddThis.

What is Thor Motor Coach's email format?

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Thor Motor Coach's email format typically follows the pattern of First.Last@thormotorcoach.com. Find more Thor Motor Coach email formats with LeadIQ.

When was Thor Motor Coach founded?

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Thor Motor Coach was founded in 1983.

Thor Motor Coach

Recreational FacilitiesIndiana, United States501-1000 Employees

Thor Motor Coach describes itself as the top motorhome brand in North America, accounting for roughly one-quarter of annual motorhome sales. The company is based in Elkhart, Indiana, and employs between 501 and 1000 people; its website is thormotorcoach.com. Its product lineup includes gas- and diesel-powered motorhomes such as Four Winds, Challenger, Magnitude, A.C.E., and Tuscany, offered in multiple styles and floor plans to fit different budgets and lifestyles. Recent activity includes updates to the Class A motorhome lineup announced for 2026, expansion of offices in Iowa, and participation in the Florida RV SuperShow and other shows, indicating ongoing product development and market expansion. Thor Motor Coach operates in the Recreational Facilities industry and maintains an online presence on multiple social media platforms, including Facebook, Twitter, YouTube, Pinterest, Instagram, and TikTok.

Section iconCompany Overview

Headquarters
po Box 1486 Elkhart, Indiana 46515 United States
Phone number
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1983
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Thor Motor Coach's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Thor Motor Coach's revenue is estimated to be in the range of $1B$10B

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