Targeted Facilities Opportunity to expand into healthcare and educational facilities that require durable sports flooring, such as hospitals, multi-purpose fitness centers, and performance spaces where sound and vibration reduction are valued.

Performance Partnerships Leverage relationships with major fitness equipment manufacturers and architectural firms to position Thor as the preferred flooring systems integrator for turnkey athletic flooring projects.

Value Driven Market with budget-conscious solutions by highlighting a range of flooring systems (rubber, performance vinyl, synthetic turf, infill-free options) that align with project budgets while meeting performance and safety standards.

Geographic Expansion With US presence and modules for commercial, athletic, and specialty applications, target regional commercial builders and distributors to increase footprint and project opportunities.

Financial Validation Utilize $10M-$25M revenue positioning to tailor mid-market proposals, demonstrate scalable capacity, and offer phased implementations to win mid-sized, high-margin flooring contracts.