Strategic Partnerships Opportunity to pursue partnerships with RV dealers, outfitters, and travel media that have existing customer overlap with Thousand Trails members, following recent news of Pete’s RV Center partnership and veteran‑focused collaborations.

Membership Growth Leverage the sustained emphasis on memberships and campaigns such as the annual 100 Days of Camping to upsell premium memberships, cross‑sell rental accommodations, and promote exclusive preserves experiences to increase average revenue per member.

Expansion Footprint Target expansion‑driven discussions with preserve networks in new states and Canada by offering value‑adding technologies or services (advertising, analytics, or booking integrations) to accelerate member acquisition for additional preserves.

Advertising & Tech Sell sophisticated marketing tech services and data partnerships using Thousand Trails’ diverse ad tech stack (Criteo, Microsoft Advertising, Google Analytics/Tag Manager, TikTok Pixel) to optimize campaigns and drive higher occupancy at preserves.

Sustainability & Experience Position eco‑friendly, nature‑protective experiences as a differentiator to corporate buyers and family travel brands; offer branding collaborations and guest engagement programs that align with their “preserve” focus while expanding ancillary revenue streams (rentals, day visits, events).