Expanded Outdoor Network Thousand Trails operates the largest private system of outdoor family getaways with over 80 preserves across 22 states and British Columbia, presenting a broad geographic footprint ripe for cross-sell partnerships, affiliate programs, and co-branded campaigns with outdoor gear brands, RV dealers, and travel platforms.

RV and Campground Use The business model centers on members using their own RVs or campers, with onsite rental accommodations available, creating opportunities to upsell premium memberships, targeted gear bundles, loyalty programs, and partner-driven rental or maintenance services for RV owners.

Strong Digital Footprint Utilizes a diverse tech stack including CRM and marketing automation tools (Salesforce, Pardot, Mautic, Visual Website Optimizer) and advertising platforms (Criteo, Reddit Ads), indicating readiness for lead nurturing, retargeting, and data-driven partner campaigns to attract and convert new campers.

Award-Winning Exposure Recent recognition in design and travel awards (American Inhouse Design Awards, Tripadvisor Travelers’ Choice) boosts brand credibility, enabling co-marketing with travel media, tourism boards, and eco-friendly brands to attract new audiences and higher-value partners.

Growth through Campaigns Active campaigns such as #100DaysOfCamping and membership initiatives point to a willingness to scale marketing efforts and expand annual occupancy, suggesting sales opportunities with seasonal promotions, membership upgrades, and strategic partnerships with outdoor lifestyle brands and retailers.