Strong Local Presence With over 128 years of history serving the Three Rivers and St. Joseph County areas, the company has established a deep-rooted local readership that offers valuable advertising opportunities for regional businesses seeking to engage community members.

Diverse Publications Operating both a traditional weekly newspaper and a free shopper’s guide, the company provides multiple channels for targeted advertising, enabling sales teams to propose comprehensive local marketing solutions across print and distribution.

Digital Engagement Utilizing platforms like LinkedIn, Twitter, and cloud-based hosting, the company maintains a digital presence that can be leveraged for online advertising packages, social media campaigns, and growing digital offerings to attract more advertising clients.

Revenue Growth Potential With revenues ranging from one to ten million dollars, there is significant scope for expanding advertising services, including targeted digital solutions or sponsored content, to increase revenue streams for local and regional advertisers.

Technological Adoption The use of modern web infrastructure and social media tools indicates openness to adopting new technologies; this presents opportunities for sales of digital transformation services, website enhancements, and innovative advertising formats to enhance client engagement.