Audience Reach Long-standing local weekly publications with a combined distribution to hundreds of paying subscribers and 250+ free pickup reader touchpoints, presenting multiple channels for targeted advertising and sponsored content opportunities.

Sustainable Offerings Two complementary products, a traditional weekly newspaper and a shopper’s guide, indicate cross-sell potential for bundled print advertising, inserts, and special promotions to local businesses in St. Joseph County and Three Rivers.

Tech Enablement Existing tech stack includes WordPress, Google Workspace, analytics and ad platforms (Taboola, Piwik PRO), and CRM (iCIMS), enabling digital advertising packages, lead generation campaigns, and measurable ROI reporting for advertisers.

Financial Footprint Revenue range suggests a small-to-midsize publisher with room to scale through premium digital placements, sponsored content, and performance marketing partnerships with local advertisers and regional brands.

Strategic Partnerships Family of Wilcox Newspapers with a LinkedIn presence signals potential for co-marketing, cross-publisher deals, and shared services to expand sales reach and offer bundled solutions to local businesses.