Rapid growth ThrottleNet has demonstrated notable year-over-year visibility in MSP rankings and headcount, indicating expanding demand for managed IT and cybersecurity services. This suggests a sales window for upselling broader security offerings and expanded managed services to current clients as their scale increases.

Security leadership With a stated emphasis on ransomware, botnets, DDoS, and phishing defense, the company positions itself as a security-centric MSP. Potential cross-sell opportunities exist for advanced threat protection, incident response retainer services, and security operations center (SOC) enhancements for mid-market clients.

Midwest footprint 25+ years in the Midwest and a strong local reputation imply familiarity with regional SMB needs, regulatory concerns, and preferred vendors. Use this to target nearby, growth-focused companies seeking reliable, local MSP partnerships with proven uptime and support.

Managed cloud focus Investment in core technology divisions for managed network and managed cloud indicates readiness to address hybrid and cloud-first environments. Opportunities exist to pitch cloud migration, backup and DR optimization, and ongoing cloud security postures to SMBs transitioning to cloud services.

Growth hiring Recent headcount growth across sales, marketing, and technical support signals an expanding go-to-market capacity. This can translate into more proactive outreach, larger project scopes, and bundled service offerings to target accounts showing rising demand for comprehensive IT and security management.