Strategic Partnerships Leverage TicketSmarter’s existing college and university partnerships (over 300 institutions) to co-sell ticketing solutions, campus event promotion, and sponsorship packages to expand reach into higher education and conference markets.

Charitable Tie-Ins Position complementary fundraising partnerships by offering charity-driven ticketing campaigns, leveraging their ongoing contributions to St. Jude, V Foundation, and other partners to attract CSR‑minded organizations and nonprofits seeking ticketing and fundraising synergies.

Sports and Entertainment Expansion Target regional sports franchises, schools, and local venues given their active focus on sporting events and live experiences, offering white‑glove ticketing integrations, group sales programs, and loyalty incentives to drive volume.

Technology and Optimization Promote advanced tracking and optimization capabilities (A/B testing, advertising tech stack, CRM on iCIMS/ActiveCampaign, Shopify) to mid‑market ticket sellers and venues seeking performance improvements, retargeting, and streamlined sales funnels.

Revenue Growth Signals Capitalize on recent recognition as a top ticket resale site and modest revenue scale to pitch scalable, low‑risk partnerships with bundled marketing, affiliate commissions, and sponsored listings targeting mid‑sized events and regional tours.