Strategic Industry Positioning Tidal by Redwood operates within the competitive IT services and consulting space, specializing in workload automation solutions that integrate seamlessly with enterprise systems like Oracle JD Edwards. This positions the company well to target large organizations seeking to optimize complex IT and business processes through automation.

Growing Customer Base Following its acquisition by Redwood Software and partnerships with firms such as Turnriver Capital, Tidal is demonstrating momentum in expanding its market reach, offering opportunities to upsell advanced automation features or customized solutions to existing clients and prospects.

Innovation & Product Development With recent launches of new features and enhancements to its automation platform as well as finance-focused tools like the Cloud Calculator, Tidal presents opportunities to engage organizations looking for cutting-edge automation and cloud migration solutions, particularly those in digital transformation initiatives.

Mid-Market Focus Typically serving organizations with revenue estimates between 1 million and 10 million dollars, Tidal’s solutions are well-suited for mid-sized enterprises seeking enterprise-grade automation capabilities, creating potential sales avenues in this segment of growing digital maturity.

Technology & Integration Strengths Tidal's extensive integration capabilities, including its support for automation across various platforms and cloud options, make it attractive to companies seeking comprehensive automation solutions, particularly those with complex, hybrid IT environments looking to streamline routine workflows.