Acquisition synergy Tiendeo joined ShopFully in 2022, creating a combined footprint across 12 countries with a large partner network and 45 million active users. Sales teams can position integrated solutions that leverage ShopFully’s drive-to-store strengths to expand Tiendeo’s reach and cross-sell offerings to existing retail partners.

Retail partnerships With over 400 partnerships including major retailers and well-known brands, there is a strong opportunity to upsell enhanced local marketing capabilities, targeted promotions, and data-driven foot traffic campaigns to deepen retailer collaboration and increase store visits.

Data driven The tech stack and history of proprietary analytics tools suggest appetite for advanced audience insights, first-party data utilization, and look-alike targeting. Propose modules around real-time analytics, personalized promotions, and optimized near-me proximity campaigns to boost conversion.

Global expansion Recent expansion activity such as acquiring Ofertia indicates ongoing scale and entry into new markets (Spain, Mexico, Colombia). Target expansion-led opportunities with localization services, platform onboarding, and partner recruitment to accelerate market penetration.

SMB to enterprise With a mid-market size and a broad network, there is room to tailor tiered offerings—from SMB-centric local deal distribution to enterprise-grade campaigns for large retailers—emphasizing ease of integration, ROI tracking, and multi-country campaign management.