Expansion synergies Tiendeo is now part of ShopFully, a European Drive to Store leader with 12 markets and 45 million active users, presenting an opportunity to cross-sell marketing technology, audience access, and retail partnerships across multiple geographies.

Retail partnerships With over 400 retail and brand partnerships and a track record of driving in-store foot traffic, there is potential to expand Tiendeo's offer to new retailers seeking local promotions, digital catalogs, and performance analytics.

Data driven ShopFully’s emphasis on first-party data, look-alike audiences, and real-time analytics can be leveraged to upsell advanced targeting, attribution insights, and improved campaign ROI for advertisers and store networks.

Tech stack leverage Existing technologies such as Magento, Elasticsearch, and analytics/privacy-friendly tracking (Facebook Pixel) position Tiendeo to offer enhanced e-commerce integration, dynamic catalogs, and scalable publisher solutions to retailers and brands.

Growth potential Revenue range indicates a mid-market focus with room to scale; combined with ShopFully’s global footprint, sales opportunities exist in expanding regional coverage, international campaigns, and enterprise-grade sponsorships or featured listings for top retailers.