Shared Customer Base Tiger Bookstore’s primary focus on serving University of Memphis students and faculty offers a targeted market for educational products, university apparel, and personalized merchandise, presenting opportunities for partnerships and exclusive deals.

Academic Product Expansion With the largest selection of textbooks and rental options, there is potential to expand into the digital learning space, including e-textbooks and online educational resources to meet evolving student needs.

Online Revenue Growth Operating a dedicated e-commerce platform with technology integrations suggests a strong online shopping presence, providing opportunities to introduce supplementary online marketing tools and personalized shopping experiences to boost sales.

Market Positioning Compared to larger competitors like Barnes & Noble College, Tiger Bookstore has a niche focus, which can be leveraged to develop specialized product bundles, loyalty programs, and local community engagement to enhance customer retention.

Tech Stack Utilization Utilizing various digital marketing and website management tools indicates scope for advanced analytics, targeted advertising, and customer engagement strategies to increase traffic and sales both online and in-store.