Tilly and the Buttons

Retail Apparel and FashionEngland, United Kingdom2-10 Employees

Tilly and the Buttons designs and sells sewing guides and garment patterns aimed at making sewing accessible and enjoyable for modern crafters, including complete beginners. The company provides online resources, pattern patterns, and workshops, distributing its products through an online shop as well as wholesale channels to independent stores and larger retailers. Its offerings include award-winning sewing patterns, instructional books, and free tutorials delivered through blogs and a YouTube channel, supporting customers who want to create their own clothing. Based in London, England, the business operates in the retail apparel and fashion sector and serves a global customer base through its online presence.

Recent developments include the launch of the Erin dungarees pattern, reflecting ongoing product expansion, and collaborations such as a swimwear-focused project with well-known designers, underscoring its activity in expanding its pattern portfolio and educational content. The company emphasises interaction with its online community and maintains active engagement across social media, aligning with its aim to broaden access to sewing skills for a diverse audience.

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