Expanding Product Line Tilly and the Buttons continuously innovates with new sewing patterns, including recent launches like the Erin dungarees and collaboration-driven designs such as swimwear with Hannah Bullivant, creating multiple sales opportunities through new product campaigns and seasonal promotions.

Global Wholesale Reach The company sells patterns to both its online customers and wholesale partners including major retailers like John Lewis and Hobbycraft, indicating a strong interest in expanding distribution channels and bulk sales to retail establishments.

Educational Engagement With its online sewing workshops, books, and free tutorials, Tilly and the Buttons cultivates a dedicated community of makers, presenting opportunities for upselling workshops, exclusive pattern collections, and premium content to active DIY enthusiasts.

Digital Presence The company's active online presence through its website, blog, YouTube channel, and social media provides a robust platform for marketing new releases, conducting targeted campaigns, and capturing customer data for personalized offers.

Growth Potential Although currently small with revenue up to one million dollars, the company's strategic collaborations, new pattern releases, and online educational content position it favorably for expanding sales channels, both direct-to-consumer and wholesale, in the apparel and craft sectors.