Strategic Location Expansion The recent opening of a new location in Lebanon, New Hampshire, indicates growth and increased market presence in the Northeast, presenting opportunities to upsell related building materials and expansion services to local contractors and retail customers.

Strong Community Engagement Partnership with local businesses like New England Coffee demonstrates a focus on locally sourced products and community integration, which can be leveraged to offer complementary retail or promotional solutions, enhancing customer loyalty.

Investments & Acquisitions The acquisition of Gilford Home Center shows the company's willingness to expand its asset base and product offerings, creating opening for cross-selling building supplies, kitchen design services, and renovation products to new customer segments.

Recognition and Credibility Winning the Retail Beacon Award enhances brand credibility and reputation, making a compelling case for partnering with contractors and builders seeking award-winning suppliers for reliable and quality building materials.

Digital Marketing Optimization Utilization of tech tools like Google Ads and online validation plugins suggests an active online marketing approach, indicating potential for growth through targeted digital campaigns, especially in newly expanded markets and customer segments.