Digital Advertising The Times Record News combines a traditional daily print presence with online digital content, indicating opportunities to sell programmatic advertising, native placements, and audience extension on timesrecordnews.com using partners like PubMatic and DoubleClick Floodlight.

Local Sports Engagement With recent coverage including hiring a new athletic director for Wichita Falls ISD, there is potential to offer targeted sports sponsorships, banner ads, and sponsored content around high school athletics to reach local community and family segments.

Revenue Growth Reported revenue in the $10M-$25M range suggests room for incremental sales through digital subscriptions, enhanced analytics packages, and bundled advertising solutions that leverage the newspaper’s combined print and online reach.

Tech Stack Leverage The existing tech stack including AB Tasty, Taboola, PubMatic, and advertising foundations signals openness to optimization, retargeting campaigns, and performance marketing partnerships that could improve ad yield and audience monetization.

Market Positioning As a USA Today-owned regional daily with a mid-sized local footprint, there are cross-sell opportunities for national-brand campaigns, content syndication, and collaborative marketing packages that align with nearby peers in similar markets.