Local Market Focus The Times Record's strong local presence in Fort Smith and surrounding regions offers targeted advertising opportunities for local businesses seeking community engagement and regional brand recognition.

Digital Engagement With a tech stack incorporating platforms like Google Tag Manager and Parse.ly, the company emphasizes digital analytics and targeted advertising, presenting potential for data-driven marketing solutions.

Revenue Range Operating within a revenue bracket of 25 to 50 million dollars indicates a sizeable advertising budget, which can be leveraged for expanded media campaigns or innovative promotional offerings.

Technology Utilization The adoption of modern web and ad technology suggests openness to integrated digital marketing services, including programmatic advertising and audience targeting enhancements.

Competitive Landscape Positioned alongside larger regional newspapers like Arkansas Democrat-Gazette, the Times Record can emphasize its local expertise and tailored advertising solutions to differentiate itself in the regional media market.