Digital Leadership The Times Union maintains a dominant online presence in New York's Capital Region through its website and mobile app, providing extensive digital news delivery and engagement opportunities for ad placements, content sponsorships, and multimedia advertising campaigns.
Community Engagement The company's involvement in local investigative journalism, community projects, and special features like holiday dining guides and podcasts demonstrates strong community rapport, creating opportunities for targeted local advertising and sponsored content partnerships.
Recent Content Expansion Recent initiatives such as launching a podcast on a high-profile local disappearance case and covering local events highlight strategies to diversify content offerings, opening avenues for multimedia advertising, sponsored segments, and branded content collaborations.
Consolidated Market Position As Upstate New York’s largest daily newspaper with recognized journalistic awards, the Times Union offers brands a trusted platform for outreach to a broad and engaged regional audience with high credibility for local advertising campaigns.
Financial Stability With revenue estimated between $50 million and $100 million and a sizable employee base, the company presents opportunities for scalable advertising packages, subscription services, and innovative sponsorships that leverage its established regional influence.