Market Position Target Tippecanoe Memory Gardens as a mid-sized cemetery service provider with a Revenue range of 25M-50M and 11-50 employees. Highlight opportunities to expand digital marketing, streamline customer inquiries, and cross-sell memorial property and funeral services to families in West Lafayette and surrounding areas.

Digital Expansion Leverage their existing tech stack (Shopify, Google Workspace, Intercom, Yoast SEO) to upsell web-based services, online property reservations, and improved lead capture. Propose A/B tested landing pages and enhanced SEO to increase direct inquiries for memorial property and chapel services.

Service Synergy Position cross-selling opportunities between Tippecanoe Memory Gardens and Tippecanoe Funeral & Cremation Services for bundled offerings, memorial planning, and pre-need arrangements to grow average revenue per family and improve conversion across both entities.

Local Growth Focus on West Lafayette and neighboring communities where 52 acres of memorial property indicate capacity for expansion. Propose targeted local advertising, partnerships with local event planners, and community outreach to boost awareness and drive property sales and services.

Operational Efficiency Recommend leveraging CRM-like Intercom and Google Maps data to optimize follow-ups, appointment scheduling, and service inquiries. Present value of streamlined client communication to improve closure rates and customer satisfaction in a sensitive category.