Market positioning Target mid-sized industrial HVAC manufacturers with revenue in the 25M-100M range and 30-100+ employees who compete with Broan-NuTone, Greenheck, and similar firms, highlighting Tjernlund’s four-generation engineering heritage and strong technical support as differentiators in exhaust and ventilation solutions.

Expansion potential Leverage growth opportunities in exhaust and ventilation upgrades for commercial and light industrial facilities, emphasizing compatibility with existing systems and the ease of installation to win contractors seeking reliable, turnkey enhancements.

Technical services Promote the company’s technical support as a primary sales driver, offering design assistance, product selection guidance, and quick-turn quotes to capture projects where spec compliance and installation efficiency are critical.

Digital presence Utilize online touchpoints and content marketing to reach engineering buyers, focusing on case studies, installation tips, and ROI-focused materials that align with customers’ procurement and maintenance cycles.

Alliance opportunities Explore partnerships or distribution with similar manufacturers of HVAC and industrial airflow products to expand reach, co-market in trade channels, and cross-sell complementary exhaust and ventilation solutions.