Pro Workstations Leverage TKO's focus on custom business, CAD, DAW, video editing, and gaming to target SMBs and design/engineering firms with purpose-built workstations. Propose pre-configured CAD/workstation bundles, validated software compatibility, high-end GPUs, fast storage, and optional on-site setup and support to differentiate from off-the-shelf PCs.

Software Bundling Capitalize on existing Office 365 and antivirus offerings by expanding into integrated hardware-plus-software bundles and managed IT services. Offer migration, security hardening, MFA, cloud storage, backups, and ongoing monitoring to attract small and mid-sized businesses seeking one-stop IT solutions.

Channel Growth Build a scalable go-to-market through channel partners and MSPs. Create a reseller program and referral incentives, pursue partnerships with Autodesk/Adobe software vendors, local design studios, engineering firms, and educational institutions, and explore nationwide e-commerce to extend reach beyond Bend.

Local Outreach Strengthen local presence with targeted outreach and events to drum up business and referrals. Promote service credentials, warranty options, and on-site maintenance for small offices and studios; leverage Bend area networks and social channels to reach gamers and creators, while offering shipping for broader markets.

Competitive Edge Differentiate in a competitive landscape dominated by mass-market PC makers by emphasizing local service, customized configurations, and easy software/hardware integration. Align with market trends driving demand for professional workstations in CAD and media production to unlock higher-margin projects.