Local sourcing strength Leverage the restaurant’s emphasis on Michigan-made products, farm-to-table rotating dishes, and a market that already showcases local charcuterie, cheeses, and wines to explore wholesale partnerships with Michigan producers and regional suppliers for cross-promotions and private label opportunities.

Award credibility capitalize on the Best of Award of Excellence recognitions to pitch collaborations, exclusive wine or food pairings, and higher-value events that leverage the restaurant’s prestige to attract premiumFP guests and business partnerships.

Market expansion potential Position Toasted Oak as a gateway for Michigan-focused culinary experiences in Novi, offering corporate catering, event spaces, and tasting menus that can scale for private events, weddings, and business functions.

Digital engagement Utilize their tech stack (WordPress, Office 365, Siteimprove) to propose digital marketing collaborations, loyalty programs, and online ordering partnerships to boost direct sales and drive marketable data for targeted outreach.

Mid-market footprint With a small to mid-size team and revenue under one million, target growth channels that suit lean operations, such as co-branded promotions with local producers, pop-up collaborations, and wholesale/retail distribution through the in-store market.