Insights

Strategic Partnerships Toca Boca has a track record of cross-industry collaborations (Adidas, Pusheen, SkyBrands, Paramount Skydance, Sanrio) and a recent push into co-branded content and merchandise. This signals openness to licensing, experiential campaigns, and multi-brand alliances that can be leveraged for new revenue streams or co-marketing opportunities.

Licensing and Merch Active expansion into official DTC merchandise and apparel lines, plus collaboration with lifestyle and entertainment brands, indicates a strong licensing appetite. Potential sales opportunities include licensing deals, exclusive collections, and regional retail partnerships to broaden reach beyond core gaming.

Global Reach With 60 million monthly players and a Stockholm base owned by Spin Master, Toca Boca has significant scale and international appeal. Opportunities exist in regional partnerships, localized content, and IP licensing to tap new markets and caregivers-focused channels.

Tech-Driven ROI Adoption of analytics and data platforms (Amplitude, Power BI, Tableau, Snowflake, etc.) suggests data-driven decision making. This presents an opening for partnerships around technology-enabled marketing, analytics services, or monetization enhancements that improve user acquisition and lifetime value.

Expansion Timeline Frequent new initiatives (multiplayer launch, DTC merchandise, content partnerships) over the past two years indicate a growth trajectory and willingness to experiment. This creates opportunities for pilots, co-development deals, and staged collaborations aligned with their product roadmap.

Similar companies to Toca Boca

Toca Boca Tech Stack

Toca Boca uses 8 technology products and services including Amplitude, Power BI, Tableau, and more. Explore Toca Boca's tech stack below.

Media & News

Toca Boca's Email Address Formats

Toca Boca uses at least 4 email formats:
Toca Boca Email FormatsExamplePercentage
First.Last@tocaboca.comJohn.Doe@tocaboca.com
74%
First@tocaboca.comJohn@tocaboca.com
22%
First.Middle@tocaboca.comJohn.Michael@tocaboca.com
2%
Last@tocaboca.comDoe@tocaboca.com
2%

Frequently Asked Questions

What is Toca Boca's phone number?

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You can contact Toca Boca's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Toca Boca's official website and social media links?

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Toca Boca's official website is tocaboca.com and has social profiles on LinkedIn.

How much revenue does Toca Boca generate?

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As of August 2026, Toca Boca's annual revenue is estimated to be $25M - $50M.

What is Toca Boca's SIC code and NAICS code?

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Toca Boca's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Toca Boca have currently?

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As of August 2026, Toca Boca has approximately 343 employees across 5 continents, including Europe, North America and Africa. Key team members include Head Of Creative And Brand: M. E., Head Of Technology: T. S. and Qa Manager (toca Boca, Noid And Nordlight) + Back Catalog And Partnerships General Owner: J. W. Explore Toca Boca's employee directory with LeadIQ.

What industry does Toca Boca belong to?

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Toca Boca operates in the Mobile Gaming Apps industry.

What technology does Toca Boca use?

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Toca Boca's tech stack includes Amplitude, Power BI, Tableau, Docker, Snowflake, PostgreSQL, Google Workspace and KnowBe4.

What is Toca Boca's email format?

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Toca Boca's email format typically follows the pattern of First.Last@tocaboca.com. Find more Toca Boca email formats with LeadIQ.
Toca Boca logo

Toca Boca

Mobile Gaming AppsStockholm, Sweden201-500 Employees

Toca Boca is a mobile gaming company headquartered in Stockholm, Sweden, with approximately 201-500 employees. The company develops kid-focused mobile games designed to provide playful and safe spaces where children can have fun and express themselves, with Toca Boca World described as an evolving environment under kids’ control. The brand's flagship game has contributed to a user base of over 60 million children who play its games each month, indicating broad reach. Toca Boca operates as part of Spin Master, a global children’s entertainment company, giving it corporate backing under Spin Master. The business engages in partnerships and content expansions, including collaborations with Pusheen and SkyBrands, as well as initiatives like Toca Boca Days and fan merchandise launches. The company maintains a presence online at tocaboca.com and is located at 13a Lumaparksvägen, Stockholm 120 31 Sweden.

Section iconCompany Overview

Phone number
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Toca Boca's revenue is estimated to be in the range of $25M - $50M

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