Programmatic Growth Today Sotheby’s International Realty already uses AppNexus as part of its ad tech stack. There is a clear opportunity to deepen programmatic advertising services with audience segmentation, retargeting, and cross-channel campaigns to boost listing visibility and lead quality across its three offices and ~100 agents, with measurable ROI through analytics.

SEO Optimization With WordPress, Yoast SEO and Google Analytics in place, you can offer a comprehensive SEO optimization package including technical audits, content strategy, schema enhancements, and site speed improvements to capture more organic inquiries from the Peninsula market.

Data Driven Marketing Leverage existing analytics to deliver data driven marketing with attribution dashboards, marketing automation, and ROI reporting. This enables better budget allocation, pipeline visibility, and performance insights for campaigns across the brokerage’s network.

Growth Enablement Support growth across the three offices by offering CRM integration, lead management workflows, and agent onboarding/enablement tools to scale sales activity and maintain consistent branding and client experience.

Strategic Partnerships Position as a gateway to complementary services such as mortgage lenders, title providers, staging and home improvement partners to create bundled value propositions and generate referral opportunities for Today Sotheby’s clients.