Boutique Luxury Target high-end interior designers and luxury retailers in New York and Brooklyn seeking handcrafted, traditional-meets-modern furniture with exclusive materials. Position Token as a boutique studio offering limited runs and white-glove customization for premium spaces.
Small Studio, Personalization Leverage the small team size to emphasize personalized service, rapid prototype iterations, and intimate collaboration with trade clients. Propose design consultations, sample programs, and bespoke finishes to attract trade accounts and showroom partners.
Trade Ready Highlight home and trade availability to appeal to interior designers, architects, and hospitality buyers. Offer trade pricing, lead times, and showroom collaborations to convert project-based opportunities.
Local Craft Emphasize Brooklyn-based production and meticulous craftsmanship as a differentiator for customers seeking locally made, durable furniture with transparent sourcing and story-driven marketing for brand partners.
Digital Presence Capitalize on existing tech stack and online presence by offering digital marketing support to partners, including content ready lifestyle imagery, configurator ideas, and showroom digital displays to boost online and offline sales channels.