Leader in human-powered data Toloka sits at the intersection of AI and data services with a large contributor network and end-to-end data solutions, presenting cross-sell opportunities for AI model development, data annotation, evaluation, red-teaming, and custom platform features.

Enterprise-grade scale With 200,000 contributors across 50+ domains and 40+ languages, Toloka can handle large, multilingual data projects for global customers, enabling upsell to enterprises seeking scalable, compliant data pipelines.

Strategic funding momentum Recent $72M financing led by Jeff Bezos and board additions from Shopify CTO signals strong investor backing and governance, which can be leveraged to pursue strategic partnerships, co-selling, and joint go-to-market initiatives.

Notable client traction Besides marquee names like Anthropic, Amazon, Microsoft, and Shopify, Toloka’s partnerships (Eightify, Spoke.ai, Hepsiburada) indicate momentum in AI tooling and e-commerce verticals ripe for expansion into testing, benchmarking, and model evaluation services.

Product and platform growth The beta ML Platform and ongoing collaborations with AI and data-focused startups suggest opportunities to upsell platform licenses, managed services, and custom model development workflows to accelerate clients' AI initiatives.