Booking Growth Direct bookings via the Wix eCommerce site present a growth channel; optimize the booking funnel with a modern engine, rate bundles, and loyalty offers to reduce reliance on OTAs.

Guest Marketing Leverage guest data from bookings and stays to fuel targeted email campaigns, upsell packages, and personalized offers; propose CRM integration with the site to drive repeat visits.

IT Optimization Existing AWS and open-source components offer scalability; conduct an IT cost, security, and disaster recovery review and consider frontend modernization for faster mobile experiences.

Local Partnerships As a coastal Oregon property, there's opportunity to build packaged experiences with local attractions, dining, and outdoor activities; pursue cross-promotions and sustainable tourism storytelling.

Talent Outreach With a small to mid-size team, enhance recruiting and onboarding for seasonal staff using current HR tools; offer workforce management partnerships and local recruitment programs to improve retention.