Celebrity Endorsement Tom's Guide recently hired Meryl Streep, a high-profile celebrity, indicating a potential increase in brand visibility and consumer interest. Leveraging this celebrity endorsement can open doors for partnership opportunities and sponsored content deals.
Innovative Features Tom's Guide has been consistently launching innovative features such as Ask AI Assistant, Presenter Overlay, and enhancements for video conferencing. Highlighting these unique offerings can be a compelling sales pitch to tech companies looking to showcase their products or services in a cutting-edge platform.
Product Launches With recent product launches like Starfield and Google Pixel 8 series, Tom's Guide maintains relevance in the tech market and attracts a tech-savvy audience. These new product releases present an opportunity for collaboration with manufacturers, retailers, and advertisers seeking exposure to a tech-focused demographic.
Expert Guides Tom's Guide's step-by-step guides, such as locking an iPhone from an Apple Watch using Focus Modes, demonstrate expertise and authority in consumer technology. Utilizing these expert guides as lead magnets can attract partnerships with tech accessory companies and app developers looking to reach a knowledgeable audience.
Targeted Advertising By leveraging a tech stack including DoubleClick for Publishers, Amazon Advertising, and Quantcast Audience, Tom's Guide has the infrastructure for targeted advertising campaigns. Offering advertising packages that leverage precise audience targeting can be a lucrative opportunity for B2B tech companies seeking to reach a relevant consumer base.