Expanding Menu Offerings Recent menu expansions with substantial new sandwiches indicate opportunities to upsell complementary items such as beverages, sides, and desserts or to develop promotional bundles to attract loyal customers looking for hearty, satisfying meals.

Leadership Changes The appointment of a new CEO and leadership restructuring may present openings for targeted outreach, offering innovative solutions such as technology upgrades, marketing services, or operational efficiencies to support the company's growth and strategic objectives.

Digital Presence Utilizing their existing tech stack and online channels, there is potential to enhance digital marketing, loyalty programs, or online ordering platforms, increasing customer engagement and driving higher revenue from existing and new locations.

Market Recovery Having emerged from bankruptcy and closed underperforming locations, TooJay’s presents an opportunity to offer expansion or franchise support, particularly in Florida and nearby markets where brand recognition has been established but further growth remains.

Community Engagement Their partnership to support homebound seniors during COVID-19 shows a strong community presence. This can be leveraged through corporate social responsibility initiatives, sponsorships, or targeted campaigns that resonate with the local demographic and enhance brand loyalty.