Strategic downsizing Tooley Oil Co has recently closed offices in Northern California and is selling its NorCal convenience stores and car washes, suggesting potential opportunities in acquisition, asset integration services, or operation optimization for a leaner regional footprint.

Expansion history Founded in 1978 with an expansion into multiple unbranded retail locations, Tooley Oil may be receptive to fleet of assets acquisitions, rebranding partnerships, or wholesale distribution solutions to accelerate market presence.

Pricing intelligence Recent engagement with PriceAdvantage for fuel pricing software indicates openness to pricing optimization, analytics, and technology partnerships to improve margin management across convenience stores in California and Nevada.

Revenue scale Current revenue range of 10–25 million positions Tooley Oil as a mid-market prospect with potential needs in ERP, financial controls, or mid-tier SaaS and services tailored to multi-site operators.

Tech footprint Existing tech stack includes WordPress, Shopify, Paycom, and other web and commerce tools, signaling opportunities for digital modernization, e-commerce enablement, and integrated payroll or HR solution offerings.