Regional Market Focus As a family-owned operation based in Appleton, Wisconsin, Top Dog Screen Printing and Embroidery has a strong local presence that can be leveraged to expand into neighboring regions and broader geographic markets through targeted outreach.

Mid-Sized Customer Segment Serving organizations such as schools, sports teams, and local businesses positions Top Dog to pursue bulk and repeat orders, especially from entities seeking high-quality, custom-branded apparel at competitive prices.

Digital Engagement With an active website built on WordPress and usage of Google Analytics, there are opportunities to optimize digital marketing efforts to attract new clients and increase online inquiries for custom orders and promotional products.

Potential for Technology Integration Utilizing their current tech stack, Top Dog can explore advanced online design tools or ordering portals to streamline client experience and differentiate from competitors, appealing to tech-savvy organizations.

Competitive Pricing Advantage Operating in a revenue range of $10M to $25M and offering competitive pricing, Top Dog can target larger accounts seeking reliable, high-quality apparel printing, especially in markets where branding and promotional merchandise are in demand.